Internetadvertising has gone from an unsure bet to serving as the primary stage for
most companies’ marketing. In the
Banneradvertising, also called display advertising, consists of static or animated images or media and are usually positioned in high-visibility areas on high-traffic websites. Banner advertising is attractive because it can help create brand awareness, generate leads and re-target an audience.
Banneradvertising functions mainly the same way as traditional advertising; however, the method by which the advertiser pays the host can differ greatly from traditional ad space sales. The host is paid for the banner advertisement through one of three methods: cost per impression (payment for every website visitor who sees the ad), cost per click (payment for every website visitor who clicks on the ad and visits the advertiser's website) or cost per action (payment for every website visitor who clicks on the ad, goes to the advertiser's website and completes a task, such as filling out a form or making a purchase).
Traditionalbanner advertising like the example above has expanded to other forms, such as Facebook Ads and Instagram Sponsored Ads. Facebook accounted for roughly 42% of online display advertising spending in the U.S. in 2019.3 The trend in online advertising has seen digital display ad spending (including banner ads, video, rich media, and sponsorships) surpass that of search-based ads in 2016 and continue to grow.4 As of 2019, 31% of all online ad spending goes to banner advertising.
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